Trade Dress Through a Trial Lens: Six Strategy Tips For Litigants

By Christopher Larus, and William Manske

September 2, 2022

Trade dress cases—and brand disputes, generally—often resolve short of trial. Of 5,354 trade dress claims filed over the last five years, only 88 were tried to verdict. Given the rarity of trial, trade dress cases are often litigated with an eye towards pre-trial pressure points such as mediations or settlement conferences, major discovery deadlines, or dispositive motion deadlines. Ultimately, however, the best approach to settling disputes is to prepare the case for trial.

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Christopher K. Larus


Chair, National IP and Technology Litigation Group

William E. Manske


Chair, Recruiting/Hiring Committee

Ellen Levish

Prior Associate

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