Harnessing Big Data to Turn Consumer Social Media into Trade Secrets by Tom Mahlum

Litigators’ insights for food industry on big data, social media, and possible trade secret law protections for data sets and analysis.

March 06, 2014

The food and beverage industry and social media "friended" each other awhile back. Across the industry, leading players from different sectors have learned to use social media and insights derived from analytics — usually supplied by outside partners — to drive consumer behavior. As data sources and data sets continue to grow, many in the food and beverage business see an advantage of bringing some "big data" capabilities in house. Doing so lets industry members maximize the competitive advantage that comes with being able to leverage more fully the information big data creates as a company asset. It also means that, sometimes, key data can be protected under trade secret law, even if some of it comes from outside social media sources.

Reprinted with permission from Food Manufacturing.

The articles on our website include some of the publications and papers authored by our attorneys, both before and after they joined our firm. The content of these articles should not be taken as legal advice. The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the views or official position of Robins Kaplan LLP.

Disclaimer

Thomas C. Mahlum

Partner

Co-Chair, Health Care Litigation Group

Related Publications

May 24, 2022
Briefly: Seeking Fees and Costs While on Appeal
Eric Magnuson, Gregory Voshell - Minnesota Lawyer
May 19, 2022
11th Circ. Ban On Service Awards May Inhibit Class Actions
William Reiss, Dave Rochelson - Law360
May 13, 2022
Trademark Applications and the Murky Waters of Subject Matter Jurisdiction
David Martinez, Zac Cohen - Los Angeles & San Francisco Daily Journal
May 5, 2022
Antitrust Law As A Tool Against Privacy Abuses
Law 360 - William Reiss and Matthew Geyer
First Quarter
ANDA Litigation Settlements
GENERICally Speaking Hatch Waxman Bulletin
Back to Top