Harnessing Big Data to Turn Consumer Social Media into Trade Secrets by Tom Mahlum

Litigators’ insights for food industry on big data, social media, and possible trade secret law protections for data sets and analysis.

March 06, 2014

The food and beverage industry and social media "friended" each other awhile back. Across the industry, leading players from different sectors have learned to use social media and insights derived from analytics — usually supplied by outside partners — to drive consumer behavior. As data sources and data sets continue to grow, many in the food and beverage business see an advantage of bringing some "big data" capabilities in house. Doing so lets industry members maximize the competitive advantage that comes with being able to leverage more fully the information big data creates as a company asset. It also means that, sometimes, key data can be protected under trade secret law, even if some of it comes from outside social media sources.

Reprinted with permission from Food Manufacturing.

The articles on our website include some of the publications and papers authored by our attorneys, both before and after they joined our firm. The content of these articles should not be taken as legal advice. The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the views or official position of Robins Kaplan LLP.


Thomas C. Mahlum


Co-Chair, Health Care Litigation Group

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