The rise of social media sites like Facebook, Twitter, and LinkedIn has been a boon to companies and brands in search of new and innovative marketing forums. They allow companies to interact with new and existing customers on a micro-level and respond to consumer demands in real time. Yet these same social media sites are a bane to in-house and outside counsel alike, creating legal thickets in previously unknown areas. One particular area that has been complicated by social media sites involves this very simple question: Who owns social media assets accessed or controlled by company employees?
Read the full article by clicking the link below.
From the Experts: Company vs. Employee Ownership of Social Media Assets
The articles on our Website include some of the publications and papers authored by our attorneys, both before and after they joined our firm. The content of these articles should not be taken as legal advice.