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On Tuesday, April 15, Li Zhu presented at the 2025 IP Leadership Executive Summit in San Jose on a panel titled, “Effective IP Monetization: Unlocking Licensing Strategies Across the USA’s Corporate World.” This panel of in-house counsels and lawyers debated on innovative licensing strategies that can enhance revenue potential while navigating the complexities of IP.

Panelists highlighted the importance of creative licensing arrangements, sharing examples of unique approaches they’ve implemented. Attendees learned how to develop effective monetization strategies that account for the fluctuations inherent in the licensing landscape.

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