Resolved Putative Nationwide False Advertising Class Action on Behalf of Genuine Parts Company

June 2022

Yoakum, et al. v. Genuine Parts Company, et al. (W.D. Mo.)

In June 2022, serving as lead defense counsel, Robins Kaplan reached a favorable global settlement resolving a nationwide consumer class action against Genuine Parts Company (commonly known as NAPA Auto Parts). Plaintiffs challenged the labeling and marketing of various economy brands of tractor hydraulic fluid, which defendants were marketing for use in older tractors and other agricultural equipment.

In their complaint, plaintiffs alleged that defendants deceptively marketed the tractor hydraulic fluid by using an obsolete “303” designation, corresponding to a pre-1973 John Deere product comprised of sperm whale oil that is no longer available, and that the product did not meet any OEM specifications.
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Stephen P. Safranski

Partner

Co-Chair, Antitrust and Trade Regulation Group

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