Represented Gable Steveson in First-of-its-Kind Name, Image, and Likeness (NIL) Deal with the WWE

September 2021

Robins Kaplan served as lead counsel in the Name, Image, and Likeness (NIL) deal signed between Olympian Gable Steveson and World Wrestling Entertainment, Inc. d/b/a WWE, the first of its kind for WWE. The deal will allow the 21-year old athlete to wrestle for the University of Minnesota for his senior year of college while also taking advantage of WWE training resources and facilities and appearing on WWE programming. Upon graduating in May 2022, Steveson will begin his multiyear contract as a full-time performer with WWE.

This deal between Gable Steveson and WWE is the first of its kind for the global wrestling entertainment company. In an ESPN article covering the deal, WWE EVP of Global Talent Strategy and Development Paul Levesque said:

The introduction of NIL allows us to create a more direct path from college to WWE, a benefit to athletes as well as the WWE universe, as Gable will have an immediate presence with our company while working towards earning his degree and defending his national championship. The future is bright for him in WWE.

Past results are reported to provide the reader with an indication of the type of litigation we practice. They do not and should not be construed to create an expectation of result in any other case, as all cases are dependent upon their own unique fact situation and applicable law.
Disclaimer

Brendan V. Johnson

Partner

Co-Chair, American Indian Law and Policy Group;
Co-Chair, Government and Internal Investigations Group

Christopher K. Larus

Partner

Chair, National IP and Technology Litigation Group

Similar Results

Back to Top