E-Commerce Platform Liability for Trademark Infringement

By David Martinez and Zac Cohen

November 10, 2023

With the meteoric rise in popularity of e-commerce platforms like Amazon, Ebay, and Alibaba, it's never been easier for businesses to open a storefront, advertise goods, and turn a profit. Yet the ease with which almost anyone can sell almost anything has created an incubator for counterfeit goods, exposing these platforms to trademark infringement liability.

In this Los Angeles & San Francisco Daily Journal article, David Martinez and Zac Cohen discuss this issue and share key takeaways for rights holders and e-commerce platforms.

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David Martinez


Member of the Executive Board;
Member of the Firm's Diversity Committee;
Pro Bono Chair, Los Angeles Office

Zac Cohen


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