Big Data and Trade Secrets: Part 2

February 2017

The digital age and its enormous quantities of data – big data – have created new opportunities for recognising and capitalising on data-driven insights. In recent years, companies have  accelerated investments in big data to identify consumer demand trends, product and equipment life cycles, and economic changes. These investments include the technology and processes for big data analytics, as well as personnel for performing those analytics. These investments result in developed intellectual property that may provide forthcoming competitive advantages.

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