How Game Developers Can Avoid Getting ‘PWN3D’ by a Right-of-Publicity Claim

Legal tips and guidance for video game developers to avoid right-of-publicity claim issues when developing games that use celebrity likeness.

December 18, 2014

Video games are an undisputed juggernaut in today’s entertainment industry. Individual franchises, such as Call of Duty, generate billions of dollars in sales that rival the largest Hollywood movie blockbusters. Video games have even broken into the broadcasting industry, as evidenced by Amazon’s billion-dollar acquisition of Twitch, an online streaming video platform for gamers. This growth is partly due to massive advances in the gaming industry, such as graphics engines, that have captured greater audiences.

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Li Zhu


Andrea Gothing

Seth Northrop

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