How to Manage Mobile Big Data Legal Risks
The food industry and mobile devices, big data marketing and key legal policies and privacy laws like the TCPA and FTC app guidelines.
April 8, 2014
Mobile devices and their related applications offer food industry members extraordinary big data1 opportunities. With more than 6 billion in use worldwide, mobile devices produce a constant stream of data - from user location to transactions and activity - that can be analyzed to provide insights on key consumer sentiment, behavior and movement patterns. Mobile devices also serve as an effective delivery mechanism for near real-time, highly personalized messages and incentives regarding goods and services through techniques like geo-fencing, augmented reality packaging and e-coupons. But the opportunities accompanying mobile's big data possibilities are not limitless. Government policies and privacy laws create very real exposures that food industry members must keep in mind as they seek to leverage mobile big data.
Source: Food Manufacturing (http://www.foodmanufacturing.com)
The articles on our Website include some of the publications and papers authored by our attorneys, both before and after they joined our firm. The content of these articles should not be taken as legal advice.
If you are interested in having us represent you, you should call us so we can determine whether the matter is one for which we are willing or able to accept professional responsibility. We will not make this determination by e-mail communication. The telephone numbers and addresses for our offices are listed on this page. We reserve the right to decline any representation. We may be required to decline representation if it would create a conflict of interest with our other clients.
By accepting these terms, you are confirming that you have read and understood this important notice.