Technology: Facebook, Food and the FDA
August 2, 2013
Social media—including Facebook—has given food and beverage companies unprecedented opportunities for direct customer access and engagement. Powerful new analytic tools also let companies dig into social media conversations to identify brand advocates and get real-time measurements of the success of marketing efforts. Yet all these interactions across social media’s many platforms may create a risk of exposure under Food and Drug Administration (FDA) regulations if a discussion occurs regarding the effect on health of a particular food product or ingredient, even if the consumer is the one who first makes the claim.
Reprinted with permission from InsideCounsel.
How food companies’ Facebook “liking” or other social media endorsements of health claims made by consumers may create FDA labeling problems.
The articles on our Website include some of the publications and papers authored by our attorneys, both before and after they joined our firm. The content of these articles should not be taken as legal advice.
If you are interested in having us represent you, you should call us so we can determine whether the matter is one for which we are willing or able to accept professional responsibility. We will not make this determination by e-mail communication. The telephone numbers and addresses for our offices are listed on this page. We reserve the right to decline any representation. We may be required to decline representation if it would create a conflict of interest with our other clients.
By accepting these terms, you are confirming that you have read and understood this important notice.