From the Experts: Company vs. Employee Ownership of Social Media Assets

Who owns a social media account? The answer to this question should be obvious, but it’s not always clear-cut.

August 20, 2012

The rise of social media sites like Facebook, Twitter, and LinkedIn has been a boon to companies and brands in search of new and innovative marketing forums. They allow companies to interact with new and existing customers on a micro-level and respond to consumer demands in real time. Yet these same social media sites are a bane to in-house and outside counsel alike, creating legal thickets in previously unknown areas. One particular area that has been complicated by social media sites involves this very simple question: Who owns social media assets accessed or controlled by company employees? 

Reprinted with permission from the August 20, 2012 edition of CORPORATE COUNSEL. © 2012 ALM Media Properties, LLC. This article appears online only. All rights reserved. Further duplication without permission is prohibited. For information, contact 877-257-3382 or reprints@alm.com

The articles on our website include some of the publications and papers authored by our attorneys, both before and after they joined our firm. The content of these articles should not be taken as legal advice. The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the views or official position of Robins Kaplan LLP.

Disclaimer

Thomas C. Mahlum

Partner

Co-Chair, Health Care Litigation Group

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