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Transformative Use Comes of Age in Right of Publicity Litigation
September 17, 2011
The threshold to celebrity has lowered dramatically in recent years. With a cell phone and enough bravado, celebrity status can now be minted instantaneously. Equally instantaneous is the ability of others to superimpose and manipulate a celebrity’s likeness. This tension is not new, but the rapidly changing technological landscape in the digital age presents complicated legal considerations for both celebrities and those who use their images and likenesses.
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