Transformative Use Comes of Age in Right of Publicity Litigation

The threshold to celebrity has lowered dramatically in recent years. With a cell phone and enough bravado, celebrity status can now be minted instantaneously. Equally instantaneous is the ability of others to superimpose and manipulate a celebrity’s likeness. This tension is not new, but the rapidly changing technological landscape in the digital age presents complicated legal considerations for both celebrities and those who use their images and likenesses.

Reproduced with permission.