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How can a phenomenal show make no money?

June 13, 2011

"Who Wants to Be a Millionaire" was an immediate cultural phenomenon when it premiered in 1999. On paper, however, the Regis Philbin-hosted quiz show was a turkey.

Reprinted with permission from the June 13, 2011 edition of THE NATIONAL LAW JOURNAL © 2011 ALM Media Properties, LLC. All rights reserved.

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