The First Time I Saw Your Face... I Saved it in a Database: Facial Recognition Technology for Retailers

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Facial recognition technology, which instantly captures facial profiles, is quickly evolving as a valuable tool for retailers. Facial recognition can help protect a retailer against shoplifting, but it can also help it develop very personalized relationships with its customers. For example, Microsoft has created a billboard that uses the technology to identify individuals as they pass by in order to create ads personalized to their purchase history.

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