When Discovery Clashes with Privacy Law

Reprinted with permission from the December 3, 2012 edition of THE NATIONAL LAW JOURNAL © 2012 ALM Media Properties, LLC. All rights reserved.

No matter the industry or market sector, increasingly robust data-analytic platforms offer business decision-makers new, quantifiable insights into the factors that motivate customers and consumers. At the same time, however, concerns about data misuse have led to a complex set of laws and regulations that impose limits on how businesses treat certain kinds of personal information, known as personally identifiable information (PII).

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When Discovery Clashes with Privacy Law

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