It costs less and less to learn a lot more about you. Small, inexpensive computer controllers can be programmed to collect, store, and transmit information about how you use an electronic device—nearly any electronic device. For instance, every time a consumer pushes an Amazon “Dash” button, a product is ordered and automatically shipped, and Amazon can collect useful information about your purchasing habits. Countless other devices can be deployed to collect every imaginable piece of data, such as weather, health, video, and entertainment to name a few. The low cost of introducing these devices, together with consumer readiness to adopt them, makes this unique way of collecting real-time consumer information a growing market.
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