Radio Frequency Identification: The Next Big Thing in Retail?

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Los Angeles (May 4, 2016) -- Radio Frequency Identification (RFID) might just be the next big thing in retail. RFID, an electronic device, small enough to remain undetected by the average consumer, can be discretely attached to an item and allows retailers to uniquely identify a product in the same manner as a bar code. The advantages and possibilities of RFID however, go well beyond your standard bar code. The tiny microchip inside an RFID tag allows retailers to improve everything from inventory and supply chain management to a customer’s overall shopping experience. In addition, because RFID does not depend on personal devices such as smart phones to obtain information, it can mitigate some of the privacy risks that have been associated with technology such as Mobile Location Analytics or “beacon technology.”

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