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Big Data, Price Intelligence and Antitrust
Overview of big data and the food and beverage industry with respect to price intelligence and antitrust laws.
May 9, 2014
Make no mistake: big data is revolutionizing the food and beverage industry — indeed the entire CPG sector — giving manufacturers and retailers unparalleled visibility into all aspects of consumer purchases, preferences, and behavior patterns. In the era of big data, manufacturers and retailers can channel the ever-growing ocean of transactional and behavioral data through powerful analytical software to predict consumer behavior and outcomes and optimize their marketing, pricing, and competitive positioning.
Source: Food Manufacturing (http://www.foodmanufacturing.com)
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